Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

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India's leading passenger vehicle manufacturer Maruti Suzuki is all set to rebrand its sales network. The new showrooms are named as Maruti Suzuki Arena.

The new Maruti Suzuki Arena showrooms will feature modern looks and provide a friendly and comfortable environment to the customers.

Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

With the launch of the Maruti Suzuki Arena, the automaker will have four different sales outlets - Maruti Suzuki Arena, Nexa, Commercial and True Value. Maruti Suzuki claims that the new showrooms will offer an exciting experience to the customers.

Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

Maruti Suzuki Arena distinguishes itself from the other platforms through digital integration. Customers can now book their car and even have the option to personalise models on the new website.

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Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

The new Maruti Suzuki Arena showrooms will also have coffee consultation area and an owners lounge for a friendly mood. The overall experience of the new retail outlets will make the customer feel special.

Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

The Maruti Suzuki Arena is a part of the company's transformation 2.0 strategy. The new showrooms are built on three factors - design, technology and experience.

Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

MD and CEO of Maruti Suzuki, Kenichi Ayukawa said, "Maruti Suzuki ARENA is at the core of our strategy to transform our network and meet customer expectations. Maruti Suzuki ARENA will enhance transparency and delight customers with an exciting purchase experience, seamlessly from the digital space to physical showrooms."

Maruti Suzuki To Transform Its Sales Channel Through “Maruti Suzuki Arena”

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The Maruti Suzuki Arena showrooms are designed to provide a modern and comfortable experience to the customers. The automaker aims to set up around 80 Maruti Suzuki Arena by March 2018.

Read more on: #maruti suzuki
Story first published: Thursday, August 31, 2017, 9:30 [IST]
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