Maruti Suzuki Ciaz Continues Its Winning Streak

Maruti Suzuki moved the Ciaz sedan to its premium sales outlet Nexa on March 31, 2017.

The move was seen as company's strategy to enhance the premium aspect of the Ciaz. The Maruti Ciaz was already the segment leader before it was moved to Nexa. However, the Ciaz has continued to be the segment leader with sales in the first month after it was moved to Nexa standing at 7,024 units.

Maruti Ciaz Continues To Be Segment Leader Despite Moving To NEXA

In May 2017, Maruti sold 4,700 units of the Ciaz, and despite the drop in sales, it continues to be the leader in the segment. What is more interesting is that the Ciaz continues to sell at an average of 5,000 units a month which is similar to the sales while it was sold through Maruti Suzuki Showrooms.

Maruti Ciaz Continues To Be Segment Leader Despite Moving To NEXA

While there are over 200 Nexa outlets, Maruti Suzuki Showrooms are over 1,500. With just over 200 Nexa outlets selling the Ciaz, the sedan remains the best-selling sedan in the segment.

Maruti Ciaz Continues To Be Segment Leader Despite Moving To NEXA

There have been reports that after the move to Nexa, the Alpha variant of the Ciaz, which is the top variant, has a massive demand. Compared to the Ciaz, its immediate rival, Honda City, sold 5948 units and 4046 units in April and May 2017 respectively.

Maruti Ciaz Continues To Be Segment Leader Despite Moving To NEXA

The Maruti Ciaz has remained the same visually and mechanically despite moving to Nexa. The only addition was a new colour Nexa Blue and change variant names.

Maruti Ciaz Continues To Be Segment Leader Despite Moving To NEXA

Maruti continues to offer the existing colours: brown, dark red, white, black, grey and silver. Mechanically too, the Ciaz remains the same with the 91bhp, 1.4-litre petrol mill and the 88bhp, 1.3-litre diesel unit with SHVS technology. Both the engines come paired with a 5-speed manual gearbox, while a 4-speed AT is offered on the petrol model.

It remains to be seen if the Maruti Ciaz will continue its winning streak as it is just two months since its move to Nexa.

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Article Published On: Thursday, June 8, 2017, 12:20 [IST]
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