Mahindra & Mahindra Ltd. (M&M) has announced that it has renamed its subsidiary, Mahindra Gujarat Tractors Limited (MGTL) as Gromax Agri Equipment Limited.
Gromax has also announced the launch of its all new tractor brand, Trakstar. The third tractor brand from the company will focus on offering value for money products to farmers.
The new Trakstar brand will be present across five HP points in the 30HP to 50HP category. The brand's vision is to raise farm mechanisation levels across the country and provide a distinct value proposition to the customers.
President, Farm Equipment Sector, Mahindra & Mahindra, Rajesh Jejurikar said, "Gromax will be an important element of our journey of transformation towards a higher penetration of farm mechanisation, enabling farmers to double their income."
He added, "The Trakstar range of tractors will compete in 80% of the industry. We are thankful to our partner in Gromax, the Government of Gujarat for all their support in our endeavour to herald a new age of transformation"
Sanjay Prasad, Principal Secretary, Agriculture, Government of Gujarat said, "We are glad to see the enhanced focus of the company and its new products which will help the farming community. We are sure that Gromax will play a significant role in helping us achieve this vision."
Mahindra, India's leading farm equipment manufacturer, is all set to launch its third tractor brand, the Trakstar. The new brand will focus on value seeking farmers and enable them to enhance their growth. The range of tractors will also be affordable and value for money package.