Mahindra & Mahindra's Farm Equipment Sector (FES) has launched the Jivo, a small tractor platform in the sub 25hp category.
The Mahindra Jivo is suitable for row crop and horticulture farming. The tractor is available in 4WD (four-wheel-drive) version with an engine power of 24hp and PTO power of 22hp. The prices for the Jivo start at Rs 4 lakh ex-showroom (Karnataka).
Mahindra Jivo is a highly versatile tractor that can be used across multiple applications including crop care, land preparation and inter culture activities. The sub 25hp tractor has best-in-class torque and fuel efficiency.
The tractor is specially designed for operator comfort with a small steering wheel, easy to operate pedals, gear shift lever located on fenders and suspension seat. The Jivo tractor features wrap around headlamps, sculpted bonnet, silver add on and attractive decals.
The key features of Jivo include fuel efficient Mahindra DI engine, Automatic Depth & Draft Control (ADDC), high ground clearance and 2-speed PTO. The tractor can hit a top speed of 25km/h.
The Mahindra JIVO 245 4WD will also be available in unique two tone red and silver sheet metal colours. The tractor is also equipped with DiGiSENSE technology which will enable farmers to get updates on their tractors' performance as well alerts on a real time basis.
Vice President, Marketing, Farm Equipment Sector, Mahindra & Mahindra, Ravindra Shahane said, "We are happy to present Indian farmers with the Mahindra JIVO that will help in small farm mechanisation with its multi-application suitability."
With the launch of Jivo, Mahindra entered the growing segment of Horticulture and Row crop farming. Mahindra also plans to launch a 20hp 2WD (two-wheel-drive) tractor based on the Jivo platform in October or December 2017.
Mahindra has entered the small tractor segment with the launch of the new Jivo platform. The compact size and high power of the tractor is ideal for small farms and will be very useful for farmers looking for a budget tractor.