Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

Indian automotive company Mahindra & Mahindra has entered Turkey and has acquired a farm equipment company.

By Sukesh

Mahindra & Mahindra has expanded its global reach by entering Turkey. The company has acquired a farm equipment firm.

Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

Mahindra & Mahindra has acquired Hisarlar Makina Sanayi ve Ticaret Anonim Şirketi (Hisarlar), a farm equipment company. The deal is expected to be closed by April 2017.

Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

After the completion of the deal, Mahindra will acquire 75.1 percent shares in Hisarlar for 71 million Turkish Lira (approximately Rs 126 crore. This venture will help Mahindra to grow its farm equipment business in Turkey and Europe.

Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

With this deal, Mahindra & Mahindra will have the majority in the board and management of Hisarlar. As part of the deal, EBRD will increase its shareholding to 18.7 percent and will be eligible to nominate a Board Director.

Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

Managing Director, Mahindra & Mahindra, Pawan Goenka said, "Mahindra is the world's No 1 tractor company by volume, with an on ground presence in India, USA, China and Japan, besides many other export markets. This acquisition is an important milestone in our globalisation journey."

Mahindra & Mahindra Enters Turkey; Acquires Farm Equipment Firm

President and Chief Executive, Farm Equipment and Two Wheeler, M&M, Rajesh Jejurikar said, "Hisarlar is a market leader with 45% market share in soil preparation equipment in Turkey. The acquisition of Hisarlar will enable Mahindra to expand its footprint in Turkey and Europe."

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Article Published On: Friday, January 20, 2017, 15:32 [IST]
Read more on: #mahindra #auto news
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