Lexus has announced its restructured growth strategy for the Indian market. The new organisation will now operate independently from the broader Toyota presence and will be known as Lexus India.
In line with this change, a new, strengthened leadership structure is also being established to drive the brand's growth strategy.
Lexus entered the Indian market in March 2017 with a product portfolio featuring the ES300h, RX450h and the LX450d. Since then, the automaker has opened four guest experience centres in Mumbai, Bengaluru, New Delhi and Gurgaon.
The new strengthened leadership team is headed by Akito Tachibana, Chairman, Lexus India. Akitoshi Takemura in his role as President leads the Lexus India business. Lexus is focussing on strengthening the leadership of core functions to deliver exceptional customer experience.
The new structure enables the brand to harness operational efficiencies for sustainable growth, with Arun Nair moving into the role of Vice President, overseeing Operations.
Lexus India's decision to operate independently in the country will allow the brand to cement its position as a luxury lifestyle brand. The company aims to strengthen its market presence in one of the world's fastest growing economies.
Vice President of Lexus India, Arun Nair said, "The changes we are announcing today will help Lexus ride that momentum to drive further, sustainable growth in India."
Akitoshi Takemura, President, Lexus India said, "India is an extremely important market for Lexus. Today's announcement of a new and independent organizational structure is a signal that we intend to build a business that continues to drive growth not only in India, but with India and for India."
Lexus has announced its restructured organisation to operate independently in India. The brand has already four dealerships or guest experience centres in the country. Now, with the new leadership, the company is planning to strengthen its position as a luxury lifestyle brand.