American carmaker Ford has promoted Anurag Mehrotra as its Indian subsidiary's Managing Director, as per what sources told ETAuto. According to reports, Ford India has been scouting for a Managing Director for a while.
Anurag was in charge of Ford India's marketing, sales and service, operations of Ford India including revenue, sales volume, market share, marketing strategy and launches, as well as dealer development, after sales service, and overall customer satisfaction.
The newly appointed Managing Director was previously the Vice President, Sales at Ford India and was responsible for looking after Ford's growing sales network in India.
Anurag also served as the Vice President of Marketing for the American carmaker and played a crucial role in marketing campaigns for Ford's product range in India. Anurag has been working with Ford for over six years now.