Click it and Unblock the Notifications
FCA Signs Chuck Norris As Brand Ambassador
Fiat Chrysler Automobiles' subsidiary brand Fiat Professional has signed Chuck Norris as its brand ambassador.
Commercial vehicle manufacturer, Fiat Professional, the subsidiary of the Fiat Chrysler Automobiles has signed Chuck Norris as its brand ambassador.
FCA has signed Norris as its newest brand ambassador for a series of advertisements which will be aired in June. The manufacturer is trying to capture some of the ruggedness through its new commercials.
The new commercials featuring Norris will not be aired EMEA (Europe, the Middle East, and Africa) region. But you can watch the adverts through the internet from all over the globe.
Fiat Professional is not a known brand in the American Market, but Fiat Automobiles is known for its cars such as the Fiat 500 and other models.
A statement from Fiat Professional read, "These characteristics, portrayed with such emphasis, make Chuck Norris a genuine incarnation of the Fiat Professional brand values: determination, reliability, dynamism, competence and closeness to the customer."
The statement further read, "Luckily, you don't have to be Chuck Norris or share his superhuman qualities to excel at what you do: simply trust in the Fiat Professional full line, developed to satisfy customers' real needs with a wide offer and in expansion."
But it is still doubtful whether a single person can change the image of the Fiat Professional in the American market. Well, we have to wait for the commercial to be released to see the results.
Continue with Google