Nissan's affordable brand Datsun is among the popular brands in the ride-hailing segment in the Indian subcontinent. The automaker is now seeking to leverage on its popularity in the cab aggregator segment in India to gain potential customers. It has a partnership with Ola.
Vincent Cobee, Datsun Global Head, said at the Geneva Motor Show, "We appreciate the validation by aggregators that this (Datsun) is a reliable, affordable car, which we are proud to use. Ola selects us. We are extremely happy that they recognize us as a trustworthy cost efficient partner."
He added, "They (aggregators) are not competing with us. They are giving our target customers the understanding that individual mobility is possible. Aggregators like Ola, Uber will be the first step, then they (customers) will move to owning their car."
"I am quite happy to see this, especially, Ola a genuine India-born, India-made, India-developed, hugely successful aggregator trusts us and is promoting our products, which is a good step to individual mobility."
In India, the customer tends to stay away from models which are used in taxi segment. He said, "That's true for taxi fleet...but aggregators and taxis are different."
He also commented about Datsun-Ola partnership, "So we made a conscious decision that this association was quite good."
WHAT OTHERS ARE READING
Read: Speeding Ninja Smashes Into A Parked Car With Kids Inside
Read: Everything You Need To Know About The New Tigor Styleback
Read: 2017 Toyota Corolla Altis Launched In India
Read: Toll Booth Attendant Swipes Doctors Card For Rs 4 Lakh Instead Of Rs 40
Read: TVS Jupiter With BS IV, AHO And Two New Colours Launched
Read: Maruti Swift Crashes Into Honda City
MOST VIEWED CAR PHOTO GALLERY
Check out the image gallery of Datsun redi-GO.