BMW India has recently introduced the BMW Mobile Studio. This studio is a one-of-a-kind mobile showroom which has been specially designed to showcase the most aspirational BMW products and services.
The BMW mobile studio will go around the tier 3 and tier 4 towns in India. As of now, it will be stationed in Tirunelveli, Tamil Nadu from 11-12 February 2017 near Hotel Vairamaligai, Rahamath Nagar.
Mr. Frank Schloeder, President (act), BMW Group India said, "The preference of premium automobiles has been spreading beyond the metro cities across India. At BMW we have been creating innovative avenues of customer engagement. The BMW Mobile Studio is one such initiative designed to spread ‘Sheer Driving Pleasure' across tier 3 and tier 4 towns across India. We are excited to introduce BMW Mobile Studio in Tirunelveli and showcase our aspirational range of products and services to prospective customers."
The BMW Mobile Studio is a state-of-the-art mobile structure that features two cars on display. On the other hand, the studio will also be having a reception area and a VIP lounge.
Through this mobile studio, customers can avail the opportunity to experience the performance of BMW sedans and SAVs (Sports Activity Vehicle). So after the customers get to drive these luxury cars, they can address their queries and interests to the sales experts.
The BMW experts will be providing professional advice on all the specifications, technology and features of the cars to the customers. The company has taken this effort to basically give an overall view of the innovative BMW products and services. Moreover, the BMW Mobile Studio claims to reach over fifty tier 3 and tier 4 towns across the nation by 2017.
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