German automaker Audi has introduced a new naming system across its product portfolio. In the new system, the model number will be directly linked to the power output instead of the engine capacity.
Audi states that the new naming system will allow the future models to highlight the bump in the power output achieved by hybrid systems or all-electric powertrains. One such model is the 2018 E-tron SUV.
The new naming system clubs all the models on a number scale of 30 to 70. With 30 denoting the power output between 107bhp to 127bhp and the 70 is reserved for models producing more than 529bhp.
In the new badging system, the numbers increase at a rate of five depending on the power output of any particular model. Currently, eight new badges have been created.
|Model Number||Power Output Range|
|30||107bhp to 127bhp|
|35||145bhp to 159bhp|
|40||165bhp to 198bhp|
|45||223bhp to 244bhp|
|50||278bhp to 304bhp|
|60||423bhp to 449bhp|
The new naming system applies for all the Audi models including the petrol, diesel, natural gas, plug-in hybrid and electric models. The S, RS and the R8 will retain their classic names.
The new badges will be rolled out in the third quarter of 2017 with the new A8. The conventional 3.0 TDI will be renamed as 50 TDI, and the 3.0 TFSI petrol will be named as 55 TFSI. But the parameters for 55 models are not yet confirmed.
Audi's Head of Sales and Marketing, Dietmar Voggenreiter said, "The clarity and logic of structuring the designations according to power output makes it possible to distinguish between the various performance levels."
Audi has ditched the traditional naming system to the new two-digit naming system to highlight the power output of a particular model. This will be helpful to identify the bump in the power output of electric or hybrid models.