Tesla Leads Mercedes-Benz And BMW From The Front

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Tesla Model S is continuing to rule the luxury car market with nearly third of the market share in the category. Tesla has extended the lead over its competitors such as Mercedes-Benz and BMW as the U.S. sales grew by 59 percent in the third quarter compared to previous year.

Tesla Leads Mercedes-Benz And BMW From The Front

The disclosure comes as a surprise as the electric carmaker rarely reveals the sales numbers of its range of cars. Tesla revealed the number of the Model S sold in last year's third quarter surged from nearly 5,800 units to an approximate 9,200 this year.

Tesla Leads Mercedes-Benz And BMW From The Front

With this the electric carmaker has captured third of the market share in the luxury car market in the U.S.

Tesla Leads Mercedes-Benz And BMW From The Front

The announcement shows the rising popularity of the Model S over models from rivals like BMW and Mercedes-Benz.

Tesla Leads Mercedes-Benz And BMW From The Front

Coming close to the sales of the Model S is Mercedes-Benz's S-Class and the BMW 7-Series, which sold 4,900 and 3,600 units respectively.

Tesla Leads Mercedes-Benz And BMW From The Front

Some reports suggested Tesla had taken the top spot in February this year in the American luxury car market. While Mercedes-Benz's S-Class witnessed a decline of 9 percent, BMW's 7-Series shot up by 219 percent.

Tesla Leads Mercedes-Benz And BMW From The Front

BMW Chief Executive Harald Krueger had announced plans to challenge Tesla by systematically electrify all brands and model series.

Tesla Leads Mercedes-Benz And BMW From The Front

He foresaw plug-in hybrids and all-electric cars across the BMW and Mini brands which could account between 15 percent to 25 percent sales in the next 10 years.

Tesla Leads Mercedes-Benz And BMW From The Front

Keeping his word, BMW has recently revealed the new-generation 5-Series with a plug-in hybrid option as well.

Story first published: Friday, October 14, 2016, 17:24 [IST]
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