Tata Motors Renames Zica As Tiago

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Tata Motors renamed its Zica as Tiago, this was derived post poll results between Tiago, Civet and Adore. The company decided to change the name as it sounded identical to the 'zika' virus which claimed many lives around the world.

Also Read: Tata Tiago Expert Review

The Tiago will sport two engines, a 1.2litre petrol and a 1.05litre diesel, both of these will come with first-in-segment Multi-drive mode - City and Eco. The Eco for optimum mileage and City for the performance of power and mileage.

The design of the hatchback is mainly to target the younger buyers and is hoping to gain inroads in the small car segment.
The car is expected to be priced Rs. 4 lakh and will rival the Maruti Suzuki Celerio and Hyundai Grand i10 and could be launched by the end of March 2016.

Tata Motors had initially code-named it as Kite, later on, the company officially named it as Zica. With the widespread 'zika' virus around the world, the name became synonymous with many people around the world.

The company decided to invite recommendations on a brand new identity, and it initiated the method by means of crowd-sourcing exercise - #Fantastico Name Hunt. This was initiated through social media platform and zeroed on Tiago.

Tata Motors had to launch the hatchback back in January 2016, however, due to the 'zika' virus turning a worldwide emergency, the company looked to change the name.

The car has been developed after the company has not seen much of sales through its other offerings like the Bolt, Zest, and the Gen X Nano. The company is looking to Tiago to propel its image and sales of its car.

Story first published: Monday, February 22, 2016, 19:11 [IST]
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