Samsung Closes $8 Billion Deal With Harman — Strengthens Foot In The Automotive Industry

With the purchase, Samsung is looking to strengthen its presence in the automotive field. In the coming years, tech such as connected cars, in car infotainment, driver assists, etc., will be huge business potential for Samsung.

Carmakers are concentrating on building vehicles that can connect to the internet, and Samsung is looking to bite the biggest piece of cake in this business.

Currently, Harman is helping automakers decide on touchscreens, cockpit controllers, and gesture versus voice versus touchpads.

Currently, Harman's business lineup includes:

• Embedded infotainment, including navigation with 3D, smartphone support, wireless connections, cloud services, and multiple user interfaces.
• Telematics, including connections between the car and the cloud for emergency calling, traffic, and reservations.
• Harman works on vehicle-to-vehicle communications, and vehicle to infrastructure communications.
• Safety and driver assists such lane departure warning, pedestrian detection, and surround view cameras.



Harman's brands include JBL, a popular brand in the Indian market that makes audio systems, speakers, amplifiers, and subwoofers for cars.



Other brands under Harman are Becker, Crown Audio, dbx, Harman Kardon, Infinity, Lexicon, Mark Levinson, Martin Professional, and Revel.