Renault is going places with the demand for its small car Kwid sales going high. The sales are not just coming from the urban and metros, but in rural and lesser developed areas as well.
To cater to the needs of customers in these areas, Renault has launched the 'Mobile Workshop'. Most of the competitors provide the same services; however, it will only include oiling and greasing job.
Renault though will bring the mobile workshop to the hinterland just like a conventional workshop. Sumit Sawhney, country CEO and managing director - Renault (India) said, "The mobile workshop will have all the facilities for car servicing as in a conventional workshop,"
The setup is not just of the Kwid, but for all products of Renault. It includes an attached canopy which works as a shade for the customer, where they can read the newspaper or sip on coffee or tea, while their car is being serviced.
The company already has 10 mobile workshops working and the plan is to set up another 15 taking the total to 25 workshops.
Renault has started this initiative because of the rise in sales of the Kwid. The company has been selling 9,000 units per month for the last six months. Sawhney said, "We got into the volume game with Kwid,"
The Duster has been mainly selling in the urban and metros, while the Kwid is reaching places beyond this region. He said, "However, with Kwid things are different. The orders are coming not only from metros and large cities but also from small towns and rural areas,"