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Nissan’s Flagship Showroom Moves Back To Its Iconic Address In Japan
After two year hiatus, Japan No. 2 automaker, Nissan will move back its flagship showroom to the exclusive address in Japan. The new two-storey showroom sits in the shopping district which is adorned by Tokyo's glitzy departmental stores and geisha clubs.
Nissan had a showroom at the intersection since 1963 when models like the Fairlady 1500 were showcased at the showroom. Now, Nissan's GT-R sports car and Leaf electric vehicle are seen looking down the street and visitors alike.
The company is coming back after two years which was closed in 2014 to renovate the entire building. The showroom is reborn as "Nissan Crossing" with a renovated gallery boasting of two floors for displays featuring concept cars like the IDS Concept and pedestrian fare such as the Serena family van.
The aim was to showcase Nissan as a global leader in next-generation vehicles from EVs to the self-driving cars. The Serena family car is the first vehicle from Nissan to feature the company's new ProPilot semi-autonomous driving technology.
If the exterior with the picture-window facade which embedded with LED lights does not grab your attention, then the inside will with their trendy cafe. Visitors to the showroom can indulge in custom latte art that features cocoa-powder images of their own face dusted on top of their foamed milk.