Mercedes Trademarks The Name For Its Line-up Of EV's

Published: Friday, August 12, 2016, 16:14 [IST]

Mercedes has trademarked a series of names as it gears up to launch its sub-brand into the electric car market.

Reports suggest, Mercedes' forthcoming range of electric vehicles will be called the 'EQ'.

We had earlier reported about the German manufacturer developing a range of Electric-Vehicles (EV). Speculations suggest that Mercedes' the sub-brand will be more detached from the parent company than BMW's "i" range.

However, the trademark applications suggest that Mercedes's EV range will carry the 'EQ' prefix in their names. The EV line-up is likely to exist under a sub-brand called MEQ.

The firm has trademarked everything from EQA through to EQX. The company has also applied to register few slogans such as 'EQ inside', 'EQ boost' and 'Generation MEQ'.

What the first car from Mercedes EV line-up is believed to be the EQS sedan. Once launched, the EQS will rival the Tesla Model S. The car is likely to be unveiled before 2019.

Mercedes' EV range will be based on an all-new pure-electric platform called EVA (Electric Vehicle Architecture). The EVA will be allowing Mercedes to roll out smaller models and SUVs depending on the consumer demands.

Apart from Tesla, the Mercedes' EQ range will rival Jaguar, Porsche, and, Audi - who announced the arrival of their EV's in the upcoming years.