Maruti Suzuki's Alto has been a perfect entry-level hatch in the Indian market. But after the launch of Renault Kwid, Alto seems to lag behind in terms of design and styling.
Now Maruti Suzuki wants to revamp its high-volume flagship model Alto to compete with the likes of newly launched Renault Kwid. Alto has lost its share to the Kwid in India market from 48 percent to 40 percent.
The Renault Kwid managed to gain a market share of 20 percent of the segment with selling 45,000 units per month.
In reply to this Maruti Suzuki introduced Vitara Brezza and the Baleno to compete with the Kwid, but still, they are not priced as the entry-level hatchback model.
So, Maruti Suzuki wants to give a crossover touch to the Alto as the Renault Kwid. The Kwid has an impressive high-slung premium look, which Maruti Suzuki wants to come up with.
It can be expected that the new look of the next-gen Alto may be similar to the Vitara Brezza in terms of styling. Maruti Suzuki has codenamed this project as the Y1K.
The launch of the revamped Alto is expected to be around the festive season of 2019. So it will be a tough challenge for the rest of the market, as India's leading car manufacturer and market leader will completely revamp its entry-level offering.
Maruti Suzuki will make sure that it will meet the current expectations for the entry-level segment when it launches the next-gen Alto. The firm will also look to introduce the mild-hybrid system to improve mileage, which is its high point in the Indian market.
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