Maruti In The Hunt For 50 Percent Market Share; Driven By Two Models

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India's largest automobile manufacturer, Maruti Suzuki is inching closer to 50 percent market share mainly driven by two models launched this year.

Maruti Suzuki India was driven by its premium models such as the Vitara Brezza, Baleno, Ciaz and S-Cross to 48 percent market share in April. The three models accounted nearly 25 percent market share for Maruti.

The company's main drivers in terms of sales have remained with Alto, DZire, Swift and WagonR with top numbers in terms of sales, the launches of Baleno and Vitara Brezza have added to the sales and this has pushed the market share for Maruti.

The company sold 100,709 units in total of which 25,603 came from its premium models - Vitara Brezza, Baleno, Ciaz, and S-Cross. Also, the company's utility models such as Gypsy, Ertiga, S-Cross, and Vitara Brezza surged 260 percent to 16,044 units when compared to 4,452 units a year ago.

The Maruti Baleno sold 9562 units and out did it rival, Hyundai Elite i20, on the other hand, Maruti sold 5706 units of Ciaz which was just short of 95 units with the segment leader Honda City.

The company said that this was within their strategy of the target in overall sales, this was 16.2 percent sales growth in April compared to last year's sales.

Maruti has been the leader in the market of four-wheelers and now threatening to rule the roost for many years to come. The competitors have been good with some very good models from their stable, however, Maruti's brand value and its post sales service have always been its pillar of strength and many are yet to get that level of customer satisfaction.

Story first published: Monday, May 16, 2016, 14:28 [IST]
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