American SUV manufacturer Jeep is speculating to launch an SUV under Rs 10 lakh in the Indian market to take on the likes of Renault Duster and Ford EcoSport.
The company is also looking for a tie-up with Tata Motors for engines and transmissions and even to explore new products. Head of Jeep, Mike Manley stated that India is one of the most critical markets for the company.
Jeep wants to enter emerging markets such as China and Brazil to increase its sales volume in the global market.
The new SUV is still on the drawing board and will be the smallest SUV in Jeep's product portfolio. As India is likely to become the manufacturing hub for right-hand drive markets.
Manley stated that the new SUV will slot on top of the EcoSport and the vehicle will be very close to the Ford's compact SUV.
Jeep has made a strong comeback in the global market with 1.2 million off-road vehicles sold last year. And now India is the next big market on Jeep's radar.
Manley hinted that a tie-up with Tata Motors could be ventured but denied to give any further information about whether he was aiming at a partnership with Tata Motors-owned Land Rover.
He said that the company is open to any discussions on exploring new possibilities with Tata Motors. Manley said, "Our relationship with Tata Motors is good... I would be very open to discussions with Tata about opportunities where collectively we could win."
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