Honda Cars India showcased its all-new compact SUV at the 2016 Auto Expo in Delhi. Now the Japanese-based manufacturer has commenced promoting the BR-V ahead of its imminent India launch. The BR-V digital teaser campaign goes by #WhereNextWithBRV.
Various digital media platforms will be used to promote Honda's upcoming model. Facebook, Twitter, and Instagram will be the popular mediums Honda Cars India will utilise to promote its BR-V. Official microsite for Honda BR-V will also be used to tease the compact SUV ahead of its launch.
During the campaign, Honda will take the BR-V to different locations. The event will connect with potential buyers over a period of twenty days. Honda BR-V will be driven to all the different locations through challenging terrain, showcasing the potential of their compact SUV.
The BR-V once launched in India will be offered with both a petrol and diesel engine option. Honda Cars India could also equip the compact SUV with optional automatic transmission. Several safety features will also be provided as standard equipment in Honda's BR-V model.
Competition in the compact SUV is increasing in the Indian market. Honda's BR-V will have to compete with the likes of Ford EcoSport, Mahindra TUV3OO, and Maruti Suzuki's Vitara Brezza. Stay tuned for more updates from Honda and its upcoming compact SUV.