Ford India's combined domestic wholesales and exports grew to 21,004 vehicles in November in comparison to 17,189 vehicles in November 2015.
November domestic sales stood at 6,876 units compared to 8,773 units in the same month last year, while exports grew to 14,128 vehicles compared to 8,416 units in November 2015.
In an independent Spare Parts Price Survey done by auto magazine, Autocar India, Ford products were ranked among the most affordable against the competition, making for a strong endorsement of the efforts undertaken by Ford in this regard.
Equally bolstering the product promise, the company also commenced pan-India bookings of its iconic Ford Mustang. Priced at Rs 65 lakh, the booking of Ford Mustang, till now, was limited to Delhi & Mumbai in the first phase since its launch in July.
The new Ford Mustang is powered by a five-litre V8 engine which churns out a massive 395bhp of peak power, to appeal to performance car enthusiasts across the country.
In November, Ford Motor Company Executive Chairman William Clay Ford Jr. on his India visit announced that the company would expand its product development and global business services capabilities in India.
Executive Director, Marketing, Sales and Service, Ford India, Anurag Mehrotra said, "While the macro-economic indicators continue to be positive, the auto industry does face short term headwinds given the recent demonetization drive."
He added, "Our strategy of product led innovation, a differentiated customer experience, and breaking the myth on our cost of ownership has ensured that Ford continues to grow faster than the industry since the start of 2016."
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