The Daimler AG Board of Management promoted its head of design, Gorden Wagener as the Chief Design Officer. By doing this, Daimler says it is strengthening the significance and the responsibility of the role of design for the company, its products and the global brands.
Since mid-2008, Wagener has been working in Daimler AG's globally operating design unit. He and his international team are responsible for the design of the company's brands and products.
Wagener and his team is not only based in Sindelfingen but also operates in Advanced Design Studios across the globe, which includes California, Italy and China, and in five more of the Group's sites.
Dr Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars said, "Good design is much more than simply creating beautiful products: it combines function with fascination and gives brand values an unmistakable form.
"We are delighted that, under the leadership of Gorden Wagener, our design team is among the best in the industry. Because the global sales success of our vehicles is, after all, in part due to their outstanding design."
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