BMW has confirmed that it will be working on an electric Mini and an electric powered X3 SUV. The news comes after the meeting on firms electric car strategies.
BMW held a meeting with the company's top executives earlier this month. Chief Executive Officer, Harald Krueger confirmed the German carmaker's electric strategy.
Krueger said that an all-electric Mini will enter the market around 2019, and the electric X3 SUV will come around 2020.
BMW was reluctant to build a Mini electric car, as the profit margins on the Mini brand is not that great, but still in the meeting the electric Mini was shown the green light.
Due to the weak performance of BMW i3 in the US , BMW felt that it needs to push the electric vehicles to be successful in this segment.
BMW will face a strong competition in the electric segment. As Daimler and Volkswagen bringing huge investments to develop next-gen long range electric vehicles.
According to reports, BMW is still not sure whether to build an all-new Mino or go with the existing platform, as the vehicle should be able to accommodate large batteries.
But all these doubts have been settled after the board meeting stated Krueger. Now BMW is trying to produce affordable and long range electric cars to the market.
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