BMW & Ola Launch The ‘Lux’ Category In The Indian Market

BMW India has teamed up with Ola app-based taxi service provider for a unique experience. An all-new 'Lux' category is being created which can be availed by customers. Several luxury cars will be added to Ola's fleet for customers needs and demands.

Currently, only the BMW 3 Series will be available in Ola's Lux category. Based on the response BMW India would add other vehicles from its portfolio. As of now, Ola will be offering the Lux category only in three Indian cities of Bengaluru, Delhi, and Mumbai.

So far, pricing for the Lux category has not been finalized. However, here are the introductory pricing via Ola, minimum fare stands at Rs. 250, which is calculated on the basis of Rs. 20-22 per kilometer. Ola is most likely to increase these prices in the near future.

Customers can also book the BMW via Lux category on an hourly basis. Free Wi-Fi, live tracking, and several other features will be provided in the Lux category. In all, BMW India and Ola will provide customers with a luxurious taxi service in the country.

A 360-degree solution to Ola drivers will be offered by BMW India. Both pre and post sales will be taken care of and simplified. BMW Financial Services India will offer 100 percent finance option for a period of four years at low-interest rate, they also provide assured buy back option.