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Is Apple Rebooting Project Titan? Cupertino's Car Dream Changing?
Apple looks to be rethinking its strategy with regards to the fabled 'Project Titan' car that has been rumoured for so many years.
According to the New York Times, Apple has shut down a few parts of the project and has laid off dozens of employees who were working on the secretive Project Titan.
The layoffs seem to point to troubles in Apple's plans to develop a car of its own. The layoffs also suggest that Project Titan's strategy switch that was first reported by Bloomberg in late September has kicked off.According to the report, Project Titan is now prioritising the development of an autonomous driving system instead of building an electric car. However, Apple is not abandoning efforts to design its own vehicle
The switch towards software comes after Apple appointed Bob Mansfield to head the secretive Project Titan and sees the company switching gears to help it combat various efforts from other competitors like its Silicon Valley rival, Alphabet (the parent company of Google) which has been testing autonomous cars for quite a while now.
Apple's autonomous car, if and when Project finally bears fruit, will also have to compete with app-based taxi service Uber's efforts towards self-driving cars as well as rivals from various automotive giants who are also heading down the self-driving route.
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