Range Rover could move the next version of the Land Rover Discovery further upmarket and perhaps compete with the Bentley Bentayga.
Engine options remain unconfirmed, but the new Discovery is expected to be offered with JLR's four and six-cylinder Ingenium engines.
"Range Rover has no way reached its limits regarding price," said Land Rover's design director, Gerry McGovern, in an interview.
"As we make the Discovery more premium, it becomes incumbent on us to make Range Rover even more luxurious."
"I don't think an optimised seven-seater is the right proposition for Range Rover, no matter what anybody says," McGovern added.
Land Rover has been tight-lipped about the specifications of the upcoming model. The next-generation Discovery will be significantly lighter than its predecessor.
There are rumours about a plug-in hybrid variant that will use a 2.0-liter four-cylinder Ingenium engine, and an electric motor powered by a lithium-ion battery.
If Range Rover Discovery is moving upmarket, Land Rover's Defender family moving into the Discovery's platform is also quite a possibility.