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Shell Mechanic Samriddhi Gets Gold At Marketing Loyalty & Engagement
Shell
Lubricant
is
among
the
top
lubricants
around
the
world
and
they
have
won
several
awards
for
their
innovative
products.
They
this
year
participated
in
the
Marketing
Loyalty
and
Engagement
Awards,
Asia
Pacific.
The automobile lubricant maker has secured Gold Award under the ‘Best Engagement Strategy for a male audience'. Other competitors were IKEA, Canon, Citibank, previously the award was won by P&G, Unilever Malaysia and Adidas.
Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India expressed, "This has been an exciting year for us at Shell Lubricants and this incredible recognition at an Asia Pacific level is a testimony of our commitment towards our core influencers."
She further added, "Shell Mechanic Samriddhi Program was conceptualized as a unique and differentiated loyalty and engagement platform to connect with mechanics."
Jury for the award consisted of Deepshikha Kiyawat, Sector Marketing Director-Asia Pacific, Kimberly-Clark; Frank Bornemann, Head of Marketing, Loyalty Programs and Provider Management, Asia Pacific, Lufthansa German Airlines and Nazia Hayat, Global Engagement Programs Manager, Lenovo Singapore.