Shell Mechanic Samriddhi Gets Gold At Marketing Loyalty & Engagement

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Shell Lubricant is among the top lubricants around the world and they have won several awards for their innovative products. They this year participated in the Marketing Loyalty and Engagement Awards, Asia

The automobile lubricant maker has secured Gold Award under the ‘Best Engagement Strategy for a male audience'. Other competitors were IKEA, Canon, Citibank, previously the award was won by P&G, Unilever Malaysia and Adidas.

Mansi Madan Tripathy, Chief Marketing Officer, Shell Lubricants India expressed, "This has been an exciting year for us at Shell Lubricants and this incredible recognition at an Asia Pacific level is a testimony of our commitment towards our core influencers."

She further added, "Shell Mechanic Samriddhi Program was conceptualized as a unique and differentiated loyalty and engagement platform to connect with mechanics."

Jury for the award consisted of Deepshikha Kiyawat, Sector Marketing Director-Asia Pacific, Kimberly-Clark; Frank Bornemann, Head of Marketing, Loyalty Programs and Provider Management, Asia Pacific, Lufthansa German Airlines and Nazia Hayat, Global Engagement Programs Manager, Lenovo Singapore.

Story first published: Friday, September 4, 2015, 15:22 [IST]
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