PAYBACK Ties Up With Mahindra First Choice Services

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PAYBACK, one of India's largest multi brand loyalty programs has tied-up with Mahindra First Choice Services (MFCS) to provide loyalty points for car servicing and repairs. This partnership marks PAYBACK's strategic entry into the INR 15,000 crore Indian automotive aftermarket service industries. PAYBACK Members will now be able to earn & redeem the points on car servicing and repairs. At present, this offer is valid on MFCS 29 service centers across India.

Backed by one of the most trusted brands in India, MFCS is the ideal partner of choice for PAYBACK's foray into the segment. The partnership offers 10 points on every INR 100 spent on car servicing and repairs. The offer promises to reach out to MFCS customers through a Customer Rewards Program and increase awareness about the services offered.

payback mahindra first choice

Speaking about the significance of the alliance, Rahul Rana the Managing Director and Chief Executive Officer, PAYBACK India said, "The organized automotive servicing industry growth has almost doubled with the number of new cars hitting the Indian roads increasing at an astounding rate. Our partnership with Mahindra First Choice Services (MFCS) adds a new fast growing service category and brings another industry heavyweight to the coalition. Now, PAYBACK Members can benefit every time they service their cars irrespective of the brand of cars they own." He further added, "Our aim is to spread our Partner base and venture into newer industry areas so that PAYBACK Customers can have a greater choice in the earning and redeeming their rewards."

The Indian automotive aftermarket services industry is expected to reach INR 30,000 crores by 2018. The organized sector in car multi-brand services and repairs is expanding rapidly. The sector is expected to grow to around $9.4 billion, despite purchase of new cars and extended warranties by OEMs.

YVS Vijay Kumar, the CEO of Mahindra First Choice Services said, "We are excited about our partnership with PAYBACK. Our customers will be the biggest beneficiaries of this partnership. PAYBACK's scale and reach will help incentivize MFCS customers. With attractive combination of good quality, speedy delivery and competitive pricing, our customers find great value in our offerings. Currently, our presence is spread over more than 40 cities pan India. We are targeting over 100 workshops by March 2015. With this increase in our network strength we are confident of leveraging on economies of scale to deliver higher value to our customers."

Story first published: Tuesday, February 17, 2015, 15:58 [IST]
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