Vehicle Exterior Styling Very Important According To JD Power Study

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For the fourth year in a row, exterior styling gains importance in vehicle appeal, which positively impacts customer satisfaction, according to the J.D. Power 2015 India Automotive Performance, Execution and Layout (APEAL) Study.

The importance of vehicle exterior has increased in the small car, midsize and utility vehicle segments, and is among the top three categories driving the overall APEAL score.

Customers who opt to buy a new car refer to the design of the car as the most influential reason to buy a car. Apart from styling, newer models differentiate themselves from carry-over models by providing more features, which include alloy wheels, steering-wheel-mounted controls, hands-free communication, reverse parking assist, anti-lock braking system, and dual airbags, among others.

Some of the key findings are:

  • Satisfaction with overall vehicle appeal leads to loyalty
  • Adoption of audio/ entertainment/ navigation, safety and driving convenience features increases
  • Vehicles fitted with features are more appealing

Among the eight model-level segment awards, Toyota receives three awards Etios, Etios Liva/ Cross, and Innova; Hyundai receives three awards: Eon, i10, and Elite i20/ Active. The Volkswagen Vento ranks highest in the midsize segment, and the Mahindra XUV500 ranks highest in the SUV segment.

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