Hyundai’s ‘Dad’s Sixth Sense’ Is Automobile Advertisement Of The Year

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Automobile adverts often lack character and leave you wondering what the connection was between the car and the plot of the ad. However, every now and then an ad comes along that tugs at your heart strings and you end up looking forward to it airing on the telly.

That's just what happens with Hyundai's ‘Dad's Sixth Sense' advertisement. The ad shows different instances of a father saving his kid from harm, in a manner only Dad can. This thought is compared to the Hyundai Genesis' Sensory Surround Safety system, and comes together in a humorous, yet touching film.

This ad was one of the winners of the prestigious Automobile Advertisement of the Year award, which was announced during the 2015 Detroit Auto Show.

You can watch ‘Dad's Sixth Sense' below:

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Story first published: Friday, January 16, 2015, 15:42 [IST]
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