Ford Retail Distribution Of Genuine Parts Reaches South India

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Ford India has appointed an exclusive retail distributor for its genuine parts in Tamil Nadu. The American automobile giant has appointed Eureka Ford Parts to ensure trust and quality to its customer in South India.

Eureka Ford Parts is their second exclusive distributor. Ford India had appointed their first distributor in November, 2014 for Delhi. The manufacturer will provide genuine parts to independent repair shops and auto part retailers. This will help in easy access of quality parts to Ford owners in Tamil Nadu.

ford retail distribution

This new and exclusive distributor is located at No.37, PM towers, Greams road, Chennai, Eureka Ford Parts. The American manufacturer will be introducing retail distributors next in Karnataka, Maharashtra, Kerala and East of India.

Nigel Harris, President and Managing Director, Ford India, commented, "From ensuring trust through Happy Pocket service at our dealerships to easy availability of Ford Genuine parts across Tamil Nadu, we guarantee quality and convenience to our consumers."

He further added, "Looking to expand our product portfolio with 3 new products in next 18-24 months, retail distribution of Ford Genuine service parts is a right step at the right time and is going to reach many more cities in the future."

Ford India will continue offering its customers, who visit their dealerships and workshops with Happy Pockets. Vehicle owners have to just pay INR 2,199 to avail low cost of ownership, along with several other services.

The American manufacturer recently inaugurated its sole Vehicle Personalisation Centre in Chennai. Customers can opt for factory fitted accessories by Ford, which also ensures premium quality for its EcoSport.

Story first published: Friday, February 13, 2015, 10:57 [IST]
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