Datsun will be offering new offers and schemes on both their products sold in India. December Magic will mainly provide the Go and the Go+ with special pricing and offers. Customers can avail of the offers and benefits until December 31, 2015, in India.
The Go hatchback from Datsun India will be priced at Rs. 3.84 lakh ex-showroom (Delhi) for the top variant. Datsun Go top variant generally costs Rs. 4.05 lakh ex-showroom (Delhi). Customers opting for finance options can avail a special interest rate on their loan of 8.99 percent.
Datsun Go+ compact station wagon will be offered with a special festive price of Rs. 4.76 lakh ex-showroom (Delhi) for the fully loaded model. The December Magic offer also provides free first-year insurance for Go+. Datsun will provide customers opting for finance options with a low-interest rate of 8.99 percent.
Currently, Datsun offers only two products in the Indian market. The Go hatchback and Go+ compact station wagon are the only four-wheelers on sale in India by Datsun. The portfolio is expected to broaden with the inclusion of Redi-Go compact hatchback and GoCross crossover at 2016 Auto Expo.
Datsun India's Unique Selling Point (USP) is competitive and aggressive pricing. The target audience is first-time four-wheeler buyers in the country or customers upgrading from a smaller car. New and upcoming products from Datsun India as well will be priced attractively for Indian buyers.