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BMW, Jaguar & MINI To Be Sold On Alibaba In China
Online has become a place where almost anything and everything can be bought these days. Alibaba, the Chinese replacement for Amazon or eBay, has signed agreements with BMW, Jaguar and MINI to be sold online, during the Shanghai Auto Show.
The three companies signed a MoU, establishing Tmall.com, a e-commerce platform to sell cars online, made by the group.
Jaguar and Land Rover will gather useful information such as vehicle buying habits, financing and after-sale services.
Alibaba has been doing this for some time now, and in 2014 alone, Tmall.com sold 120,000 cars, which included 50 brands.
BMW on the other hand has been selling the i3 on Amazon.com for a while now in Japan, US and few other parts of the world.
Since these cars are priced relatively high in China, the Germans are trying to keep the money flowing as much as possible.
Although MINIs were looked at in a feminine way, which hurt the MINI brand, they managed to sell 75 cars.
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