Audi, the German luxury car manufacturer, inaugurated its seventh pre-owned luxury car showroom - Audi Approved: plus - a 2300 sq. ft. expanse with four car display in Kolkata. This showroom has been built to meet the growing demand across the eastern region for quality pre-owned luxury cars.
Giving Kolkata an additional reason to rejoice, an Audi Exclusive Service facility, its second in the city, was also opened in Gopalpur, Budge Budge Road.
Joe King, the Head of Audi India said, "Audi is the undisputed No.1 luxury car brand in India therefore there is a growing demand for our cars even in the pre-owned luxury car market. In the past couple of years the luxury car market in Eastern India has seen a tremendous spurt in growth."
"Audi Approved: plus program is the perfect solution for all those Audi enthusiasts who want to upgrade and be a part of the sportiness, sophistication and progressiveness of the Audi brand. This new showroom in Kolkata will serve as a perfect gateway of opportunity for Audi fans in Eastern India to upgrade and join the Audi family."
"Audi Approved: plus pre-owned cars due to high quality of multi-point checks are a great attraction in the used-car market. This has been a key driver for the customers while making a choice for even a new car purchase. Good residual value plays a big part in cost of ownership allowing customers to recoup a greater portion of their initial outlay back at the time of selling their car. This has been achieved by strong demand and our focus on the used car market."
Located in New Alipore, Kolkata the Audi Approved: plus Kolkata showroom has a honeycomb aluminum facade on the exterior with a display area that can accommodate four Audi cars. The showroom will also house the Audi Shop where customers can customize their cars and purchase exclusive Audi merchandise.
With more than 110 multi-point checks, the vehicles undergo mechanical, bodywork, interior and electrical inspections, as well as a full road-test.
If any of the multi-point checks highlight any irregularities, the vehicle is reconditioned with Audi Genuine Parts before it is offered for sale. The Audi Approved: plus program also offers customers the benefit of a two-year warranty and 24 hours Audi Roadside Assistance. The program also offers additional benefits of financing and insurance.
"We are proud to be associated with Audi India. At the Audi Approved: plus Kolkata showroom, we will ensure that the customers are given a luxury experience that the brand is known for globally. This showroom will enable customers to finally discover and drive their dream car," said Mr. Gaurav Bajaj, Director, Audi Approved: plus, Kolkata, (Mohan Motors (P) Ltd.).
Audi India also announced the launch of its second Audi Exclusive Service facility in Kolkata located at Gopalpur, Budge Budge Road. Spread over an area of 16,000 sq. ft., with a total of six bays, the Exclusive Service Facility can service 12 cars per day. The body and paint shop is also integrated in this workshop which will provide customers a complete service facility for their cars. The technicians at the facility are trained to ensure world-class services to the customers.
Audi India closed the year on a record high with an impressive sale of 10851 units in 2014. This marks the seventh successive year of growth for the company.