2015 Geneva Motor Show: Rolls-Royce To Bring Serenity

The Rolls-Royce Motor Cars stand at the 2015 Geneva Motor Show will bring the celebrated marque's Serenity to Switzerland.

Celebrating the historical role played by silk as a symbol of imperial power, the Rolls-Royce Motor Cars Design team has created a one-off car which to set a new benchmark for luxury individualisation in the automobile industry.

Delivering modern luxury, Serenity will reintroduce the finest of textiles to create the most luxurious interior of any luxury car. This design demonstrates the levels of craftsmanship, creativity and attention to detail that Rolls-Royce Motor Cars can offer.

The company's bespoke Design team has taken inspiration from the luxurious interiors of Rolls-Royces that have conveyed royalties and world leaders throughout history, whilst using contemporary interpretations of European furniture combined with Japanese Royal Kimono designs to deliver an innovative and modern Rolls-Royce interior.

The new benchmark in super-luxury motor cars will be unveiled at a press conference in at the 2015 Geneva Motor Show on the 3rd of March. The car will be on the stand for visitors to admire from the 5th to 15th of March.