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Wizcraft Revs The Revotron Engine That Powers Zest & Bolt
Tata Motors has been working extensively on producing an all new engine for its future models. The Indian manufacturer has developed a Revotron 1.2t engine, which will power the Bolt and Zest. Wizcraft has begun an aggressive campaign to promote the new Revotron engine.
Sandeep Mehta, Vice President, Wizcraft International, explains, With the Revotron Lab, we will reach consumers with an exciting new format. We hope to exhibit a first of its kind Binaural sound experience to bring alive the Revotron 1.2 Turbocharged MPFi petrol engine. This endeavor will also be supported with other interactive digital engagements".
The ad campaign for Tata Motors new Revotron engine is a specially designed 'Revotron Lab'. The lab is futuristic and has a Binaural Sound Zone along with an online registration for advanced engagement.
The registration to Revotron Lab experience is online through tablets available on ground. Users can also log into the Revotron microsite and create their profiles that are linked to their Facebook and twitter accounts.
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The Binaural Sound Zone has been created for participants to offer virtual sound experience that highlights the raw engine power. The audio experience brings alive the Revotron power in the special zone and individuals are transported to a road situation.
The Revotron Lab also features an Interactive Touch Glass, that educates potential customers. Loads of information and benefits are provided about India's first 1.2-litre MPFi Turbocharger petrol engine by Tata Motors with the expert help of former Formula One driver Narain Karthikeyan.
The Revotron Lab by Tata Motors is on a five leg 14 city journey from 4th of July, 2014. It will travel to cities like Delhi, Mumbai, Bangalore, Ludhiana, Jaipur, Kolkata, Pune, Ahmedabad, Lucknow, Chennai, Indore and Cochin. They will end their tour across India by the 1st week of August, 2014.
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