TaxiForSure, one of India's leading aggregator of taxi and car rentals, formally launched their new category of Nano taxis in Bangalore.
TaxiForSure co-founders Raghunandan G and Aprameya R marked the launch of the service by flagging off company branded Tata Nano cars. The service has been launched with 100 Nanos in Bangalore and will be expanded to other Indian cities in the coming weeks.
The Nano service will be available exclusively on the TaxiForSure app and mobile site in the ‘Pick Now' option, which makes a cab available in minutes. The service will be priced at Rs. 25 for the first 2 k.m. and Rs. 10 / km after that, making it the most reasonable and comfortable taxi service available in the city.
At the launch, Raghunandan G, the Co-founder and CEO of TaxiForSure, said, "We are thrilled to announce our new Nano category that offers a great city-driving proposition. We are seeing great traction across 14 cities and we recently completed 3.5 million trips. The aggressive growth that the taxi industry is seeing requires innovative ways to bring more cars onto the road."
"Tata Nano is a well-loved consumer brand that is perfectly suited for city travel with its small footprint and zippy commute. It is also light on the pockets of our driver partners, who can now become entrepreneurs much more easily. With a brand-new design, well-trained drivers and an intuitive app experience, our customers will be wowed with the Nano."
The event had announcement TaxiForSure's 360 brand campaign in India. The TVC campaign is slated to go live on December 5 and will feature in Hindi movies, music, lifestyle, business and news channels.
Commenting on the launch of the 360 degree brand campaign, Aprameya Radhakrishna, Co-founder and Director, TaxiForSure said "Our customers have given us positive feedback on the pricing, service levels and reliability of TaxiForSure."
"This gave us the confidence to launch a 360 degree campaign that will help us take our services to a lot more people. TaxiForSure wants to change the customer mind set by getting taxis to be a part of their everyday life and choose TaxisForSure given its affordability and reliability."
The campaign will be spread across two months panning TV, OOH, Print, Radio and Online. Created by Lowe Lintas & Partners, under the creative direction of Mr G V Krishnan, Executive Director, Lowe Lintas and Partners.
Mr. G V Krishnan, Executive Director, Lowe Lintas and Partners said "We are excited to be handling the communication mandate for brand TaxiForSure. For us this campaign matters a lot, especially with all the action in the category and the opportunity to partner a bold and enterprising client."