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Tata Zest And Ultra Win CII Design Excellence Award
Tata Motors, with the Zest from its Passenger Vehicle segment and the Ultra from its Commercial Vehicle lineup, have won the top honors at the recently concluded 2014 CII Design Excellence Awards.
The Design Excellence awards were initiated by CII in 2011 to establish Design as a tool for national competitiveness in the country.
The Zest won the overall award in the ‘Mobility' category competing with more than 10 vehicles, including Commercial Vehicles, Special Purpose Vehicles and two wheelers, in five different categories. The Zest was also awarded the best designed car. On the other hand, The Ultra won the best designed truck award in the four-wheeled commercial vehicle category.
Pratap Bose, the Head of Design for Tata Motors, said "We at Tata Motors are thrilled to have received this award for the Zest and the Ultra. It is a recognition of the creative talent of our 200 design staff from 9 nationalities in our 3 Global Design studios in Pune, Coventry and Turin."
"It has been our constant endeavor to provide best-in-class products and services, and this award only strengthens our belief further. DesigNext is one of the three critical vectors supporting the ‘Intense Product Focus' pillar under our new HorizoNext strategy. The new design language is always forward looking, and anticipates the emotional and functional needs of our customers in both PV and CV markets in India and globally."
The design language establishes the exciting nature of the automotive business and expresses this in a unique and recognizable way to make all Tata Motors products stand out. The design of our vehicles is one of the major focus areas for us and we are determined to offer cutting edge design solutions to our customers which speak a global language."
The Tata ULTRA trucks bring in design that matches comfort, fuel-efficiency and low cost of ownership. On the interiors, the Tata ULTRA range comes with a hydraulic 45 degree tiltable cabin, dash-mounted gear lever, AC provision and a new generation instrument cluster.
