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Tata Nano Trusted Car Among Indians; Brand Trust Report
Tata Nano has been awarded with the title of Most Trusted Automobile in India. The hatchback was rewarded by 'Brand Trust Report', India study.
The Indian car has marked a rise of 50 ranks in previous year. They have increased their Trust Index and has hold on to the first spot in the segment for a second year continuous.
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TRA, a Comniscient Group Company, publishes The Brand Trust Report, India Study 2014. It lists 1200 brands from 284 categories.
"In the Car- hatchback category, Tata Nano, and among Sedans, Honda City, both continue their winning ranks of 2013. The latter is followed by Mitsubishi Lancer a new entrant in the category and Maruti Suzuki Swift Dzire comes in third in the category," N. Chandramouli, Chief Executive Officer, TRA explains.
He further added saying, "Among SUV/MUVs Mahindra Scorpio replaces Tata Safari from last year, rising as the Most Trusted brand."
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Among the twenty six brands in the category, 10 of them belong to the Hatchback segment. which are followed by 9 SUV or MUV and 7 sedans among the category. Eleven of these brands are new entrants and are listed for the first time in 2014.
Tata Motors had a huge role, with six of its brands made it to the list of BTR 2014.
The Brand Trust Report by India Study for 2014, is the fourth edition. The result is based on primary research over the proprietary 61-component Trust Matrix.
The 2014 research was conducted among 2500 consumer-influencers across 16 cities. which generated close to 5 million data points and 20000 brands. It was the most intensive study conducted by Brand Trust around the globe.
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