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Tata Motors To Enter Philippine Market
Indian car manufacturer, Tata motors will be entering the Philippines market. They will offer their commercial vehicles as well as passenger vehicles. Sales will commence with their pick-up truck the Xenon and Manza sedan.
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Tata will further offer their products, which they currently offer in the domestic market. Philippines will later get Vista, Indigo as well as Indica from tata's passenger car offering.
The Indian manufacturer will also provide Philippine customers with their commercial vehicles. They will be able to chose from Xenon, Ace and the Super Ace.
Tata motors has chose Pilipinas Taj Autogroup Inc., to distribute Tata products in the Philippine market.
Tata have studied the Philippine market and believe their Xenon, Ace and Super Ace will do great with South-East Asian country.
The Indian automobile manufacturer has begun its HorizoNext initiative. Their goal is to deliver exciting products to customers as well as grow their business on a global platform and Philippines is just a start.
This not a new area for Tata as they already were present internationally from 1961. Tata has global presence in Australia, Africa, Asia, Europe, Middle East, Latin America and Russia.
Philippines is new among the ASEAN countries as Tata Motors is currently present in Malaysia, Myanmar, Thailand and Indonesia.
This could also increase Tata Motors overall sales and would also be a good way to promote the brand further.
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