Tata Motors Safari Owners United League - SOUL - Launched

By Ganesh

Published: Friday, February 21, 2014, 14:48 [IST]

Tata Motors has launched the ‘Safari Owners United League' or SOUL in short. What sounds like a football championship league is actually an online platform that aims to bring together Tata Safari owners.

Exclusively launched for Safari owners, SOUL will provide a first of its kind digital platform where members can share travel stories, experiences and also discuss about their vehicles with like minded people. The SOUL online forum will be managed and administered by Tata Motors.

Tata Motors says, "it aims to honour the spirit of discovery with an endeavour to unite this tribe of trailblazers through active involvement via the SOUL website and social media networks like Facebook and Twitter."

Besides holding discussions with fellow SOUL members, the forum allow special online contests to be held which will give members a chance to win exclusive prizes and privilege access to events.

Registering on SOUL is as simple as clicking on the stamp ad on the Tata Safari website, which shall take the user to the SOUL microsite sign up page. SOUL is still evolving and Tata Motors says more exciting and engaging features will be added in the coming months.

If you are a Tata Safari owner visit the website by clicking on SOUL for more information.