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Tata Launches 10 New Prima Trucks
Tata Motors India has launched 10 new Heavy Commercial Vehicles from its Prima LX range. This is a step towards the future of Indian trucking.
They Launched six new heavy trucks in the haulage segment and four among the construction segment. Prima LX range provides economy and performance and sets a benchmark in styling.
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"We revolutionised the Indian trucking landscape with the launch of brand Prima in 2008. As a commitment towards intense product focus, a key pillar of our HORIZONEXT strategy, we have leveraged our deep customer insights to take the strengths of the Prima mainstream," explained Mr. Ravi Pisharody, Executive Director - Commercial Vehicles, Tata Motors.
Among the ten, six models are targeted towards cargo segment. They are the Prima LX 4928.S SRT, Prima LX 2523.T, Prima LX 3123.T, Prima LX 4928.S HRT, Prima LX 4028.S SR and Prima LX 4028.S HR.
The other four models from Tata Motors India Prima LX 3128.K, Prima LX 2528.K, Prima LX 2523.K and Prima LX 3123.K.
Each truck has a combination of drivelines and load bodies, which can be deployed for all applications.
Tata will be providing a 'Power of 5', an initiative to increase support and engagement between buyer and seller. The services included are Tata Alert, Tata FleetMan, Triple Benefit Insurance, Tata Motors 4 year warranty and an Extended Service Interval.
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