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Sahara Force India Get New F1 Partners
Amidst the saga of Sahara head going to jail for certain offences, the F1 team Sahara Force India was in a bit of a soup. They were all worried and were wary about the future of their team, however, there are new partners who will share the expenses of the team.
The new partners are KONI, who specialise in shock absorbers will partner wih Sahara Force India as technical partners. They will aid in developing new damping technology, to better the cars ability to win more races.
The second partner is Mexican construction company, Consorcio Aristos. They have a history dating back to 1956 in the field of construction engineering.
They chose Formula One, as it resembles their hunger for innovation as well as efficiency. The most sensible place to create brand awareness for them was Formula One.
They have a third new partner FICREA, which is a financial institution that specialises in capital investment for both small as well as medium companies in Mexico.
This is the first time they will be associated with Formula one. Their main motive is to promote their brand through F1, which is growing in popularity in Mexico.
Team Principal and Managing Director of Sahara Force India, Dr Vijay Mallya explains, it is great to have three new partners on board with Sahara Force India. He wishes them to be with the team for a long period.
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