The Road Transport Ministry Of India has signed up Bollywood actor Aamir Khan as the ambassador to promote road safety in India.
This move was taken by the government to reduce the number of accidents on Indian roads and educate people about the hazards of driving dangerously.
This partnership with the government though is not the first time for the actor. Khan is already working in the Atithi Devo Bhava campaign with the tourism ministry.
The Bollywood actor met Nitin Gadkari, the Road Transport Minister on monday for his new role to promote awareness and the official announcement will be made soon.
Khan recently anchored a TV show called Satyamev Jayate, which was about road accidents.
Around four years ago, Aamir Khan was featured in a two-wheeler commercial that urges riders to ride safe instead of dangerously.
According to statistics by the road ministry, nearly five lakh accidents occur every year in India, in which 25 percent of them result in fatalities.
The Road Ministry of India estimates that the GDP growth would get a 4 percent boost, only by increasing the efficiency and safety of road transport.
