Nissan, One Of The Best Global Brands For 2014

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Nissan one of the world's largest automobile manufacturers, has been named as one of the world's most valuable brands for the year 2014, according to Interbrand, the world-leading brand consultancy.

In the Best Global Brands Study, released by Interbrand, Nissan ranked 56 this year, compared to rank 65 in 2013.

The study pointed out the strength of Nissan's performance financially, product portfolio and its leadership position in electric vehicles among the drivers of the company's brand health.

The total value of the Nissan as a brand was estimated at USD 7.623 billion, an increase from the previous year's estimated value of USD 6.2 billion.

In June Nissan was named one of the world's greenest brands for 2014 in Interbrand's Best Global Green Brands report.

Nissan moved up one spot to fourth overall powered by the Nissan Leaf, a best-selling electric vehicle, making the company a global leader in Zero Emissions mobility.

Roel de Vries, Nissan's Corporate Vice President and global head of Marketing and Brand Strategy said that Brand power is a key indicator of the health of the Nissan business and a major driving force of the company's growth.

He said the company was pleased to see a 23 percent increase in brand value from last year, which has nearly doubled since Nissan's inaugural appearance on the list in 2011 and getting recognized as a top riser in the study.

The Best Global Brands study is Interbrand's annual report on the world's most valuable brands. Interbrand's study looks at the investment and management of a brand as a business asset, which looks at a company's financial performance, purchase decision process and the strength of a brand.

Story first published: Monday, October 13, 2014, 11:28 [IST]
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