Nissan Expands Its Road Safety Programme For India

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Japanese automobile manufacturer has a strong product offering in India. The have also introduced its affordable brand of four wheelers Datsun in the ever growing market. The manufacturer plans to come up with more interesting and stronger vehicles for India.

As part of their safety programme the Japanese manufacturer will be expanding its Nissan Safety Driving Forum across several cities of India. They have invested over INR 130 million in their attempt to create awareness of safety on Indian roads.

Guillaume Sicard, Deputy President, Nissan India Operations, explains, "The Nissan Safety Driving Forum helps drivers as well as passengers to reflect on their perception of safety while driving."

He further added, "We at Nissan follow our global vision to not only develop exciting and innovative products, but also to enrich peoples' lives through sustainable social development of which NSDF is a shining example."

Nissan India will commence their safety awareness programme in Chandigarh and will continue it further along to Jalandhar, Jaipur, Vadodara, Nagpur, Vizag, Mangalore and finally Kochi. The Japanese manufacturers programme will end by third week of December, 2014.

Nissan have prepped up a Micra to recreate a rollover situation. This should provide individuals a picture of what could occur if seatbelts are not fastened. They will also be showcasing the importance of airbags and how they deploy. The Japanese manufacturer will also showcase other safety features.

Nissan's goal is to educate Indians on matter of road safety with the use of simulators. They have expanded their reach and will be visiting more cities to spread awareness. The Japanese manufacturer will not only provide theory, they will also provide practical knowledge.

Story first published: Saturday, October 4, 2014, 9:18 [IST]
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