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Mercedes Benz India Grows 27% In Q1 Of 2014
Mercedes Benz India has selected the tagline for the year 2014, 'Year of Excellence. They have so far proved it in Q1 of 2014 that their excelling in their goal.
The German luxury car maker has reported a growth of 27% in Q1 of 2014. They sold 2,554 vehicles in the period of January to March 2014, recording an increase from last years sales, which were 2009 vehicles during January to March 2013.
"Our success and robust growth of 27% in the first quarter of 2014 amidst challenging market dynamics is a clear indicator that our customers have appreciated our ‘Year of Excellence' strategy, which offers them excellence in products, network, aftersales and unique brand experiences," explains Eberhard Kern, Managing Director and CEO, Mercedes-Benz India.
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He further added saying,"We will continue to create new benchmarks in modern luxury to drive sustainable growth for the ‘Three Pointed Star' in India," explains Eberhard Kern, Managing Director and CEO, Mercedes-Benz India."
Mercedes-Benz India is the most awarded luxury car brand. It has won numerous awards from various automobile magazine as well as shows, throughout the country. This has further helped it in strengthening its brand value.
"Mercedes-Benz India witnessed a surging demand for the new S-Class, ML-Class and GL-Class, all of which are currently waitlisted, even after producing them locally," pointed out Mr. Kern.
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