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Mercedes-Benz S-Class India Production Begins, Price Drops By Rs 21L
Mercedes-Benz has began local production of the S-Class luxury sedan in India at its Chakan facility in Pune. The move comes following growing demand for the top of the line S500 petrol trim that's sold here, waiting period for which has reached 3 months.
Before this Mercedes-Benz had sold a limited number of S500 model which were imported from Germany as completely built units. While these limited edition imported S500 came for a price of INR 1.57 crore, the locally assembled models will cost INR 21 lakhs less, at INR 1.36 crore (ex-showroom, Mumbai).
The locally built S-Class does have a few changes compared to the model sold outside such as Burmester sound system with 3D surround sound and use of regular leather instead of nappa leather for the upholstery among others.
For S-Class customers Mercedes-Benz offers a comprehensive chauffeur training program that consists of a 21-module multilingual course. Besides training drivers in soft skills the chauffeur training also teaches drivers to make full use of the multitude of features offered on the new S-Class.
Mercedes-Benz will also next launch the less expensive S350CDI diesel variant of the S-Class in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India said "The S-Class has always set newer standards that have retained its accolade as "the best automobile in the world" with each generation. It truly embodies our DNA and aspiration of ‘the best or nothing' in every aspect. No other car stands for Mercedes-Benz brand promise more than the S-Class and we are delighted to manufacture the new S-Class at our state-of-the art production facility in Chakan, Pune. Quality has all along been the strength of Mercedes-Benz India, and the new S 500 production in India is set to take this success story even further. This also reiterates our commitment to bring world class manufacturing facilities in India to support our growth in the luxury automotive business"
"It is also our constant endeavor to incorporate our brand promise and drive excellence in every aspect of our business and customer engagement. The unique multilingual chauffeur training program is one such initiative specially designed for our discerning S-Class customers in India, which will enable our customers to truly enjoy the epitome of luxury on wheels" Mr. Kern further added.
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