German luxury car manufacturer Mercedes Benz is celebrating 2014 as its 'Year of Excellence'. They have been launching significant products in different segments for Indian buyers. Mercedes Benz believes in the philosophy of delivering the 'Best or Nothing' policy.
Mercedes Benz India will be commencing its 'LuxeFest' from 20th August, 2014. It has been planned to coincide with the Indian festive season and will end on 31st October, 2014. The German luxury manufacturer associates itself with luxury brands like Carl F. Bucherer, JW Marriott and Swiss International Airlines.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, "2014 is our ‘Year of Excellence'. By ‘excellence' we mean our continuous endeavor in creating new avenues of customer fascination and delight. We are continuously driven by our passion to create new benchmarks in Modern Luxury and innovation."
He further added, "Through LuxeFest, we are targeting potential and existing customers to experience Modern Luxury across our showrooms in India. During the festivities, we want to extend to our discerning customers a prestigious experience at our Mercedes Benz showrooms."
Individuals that visit the Mercedes Benz outlet will be enrolled in a lucky draw. The winner will be selected by random draw during the first week of November, 2014. There are three main prizes to be won from Mercedes Benz India.
Lucky winners stand a chance to win a personalized watch by Carl F. Bucherer with their name engraved on the dial. Individuals stand a chance of winning a couple stay package at JW Marriott for three days and two nights, anywhere in India.
Mercedes Benz India will also gift one couple a business-class air ticket sponsored by Swiss International Airlines. The ticket will include travel to any European country of choice. To participate all you have to do is head to a showroom and test a Mercedes luxury vehicle.
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